Wednesday, December 28, 2011

SEO Keyword Best Practices

Keyword research is one of the primary and most important task in SEO. I did a post about keyword research named Steps To Keyword Research, that will help you find the right keywords. Once you have the right keywords, the next step is the appropriate usage of those keywords. This post provide SEO Keyword Guidelines to help you use the keywords to rank higher in search engines

SEO Keyword Guidelines

1. After keyword research you will have enough keywords. The very next step is to prioritise your keywords.

2. Use your top 3-4 keywords in URL of the page.

3. Include your primary keyword phrases in your Meta tag Titles.

4. Descriptions meta tag should have your 8-12 primary keywords.

5. Add your top 20 keywords in keyword meta tag. Some search engines still use keyword meta tag.

6. Make sure your page's main heading and sub-headings have your keywords.

7. Add your keyword phrases to content. Make sure to add 3-5 keywords per paragraph. Keep it reasonable don't overdo it.

8.  write natural  and unique language. You need to incorporate your keywords, but not to the point that you ruin your contents.

9. Incorporate keyword phrases in bold, italic or bulleted lists where it makes sense.

10. Make sure to proof-read your contents  for duplicate and redundant contents. If it sounds redundant and off balance to you, it will sound the same your site visitors.

Hope you will find it very useful.
Good luck!

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