The most important and primary step in search engine optimization is to find the right keywords for your products/services that you are going to exhibit/sell on your web pages. The keywords must describe your products/services keeping in mind your potential users. Below are the top guidelines for keyword research that will help you find and refine the keywords.
1. Use the below tools for keyword research and build a list of keywords
WordStream
WordStream presents tools for keyword research to use in pay-per-click marketing and search engine optimization.
2. Using the above mentioned tools, setup list of keywords against every web page. Think of each page as a separate service and find keywords for each page
3. If your products/services are for some specific geographic location then you must add the country/location in your keyword.
4. If you have a new domain, choose the keywords that don't have higher competition and after sometime you can target the higher competitive keywords . Google Adwords Keyword Tool can help you determine which keywords are most competitive.
5. After using the tool mentioned above you should have 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
6. The next step is to used your keywords in your page contents. If you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Try to use the missing keywords in your contents.
7. Inserting keywords in contents is important but its also very important is to insert the keywords in the below tags.
Remember If your site changes, so does your keywords. The key to success is to keep monitoring your keywords and make tweaks as necessary.
Hope you will find it very useful.
Good luck!
1. Use the below tools for keyword research and build a list of keywords
With Google Insights helps you compare search volume patterns across specific regions, categories, time frames and properties.
Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Wordtracker helps you to determine popular keyword phrases and their activity and popularity among competitors. It provides valuable data to estimate the competitiveness of each keyword phrase. This is very useful for figuring out how difficult it will be to rank for a given term.
Microsoft AdCenter Keyword is a tool provided by Microsoft to quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and MSN query data, including: relevance, volume, cost history, demographic and geographic
WordStream presents tools for keyword research to use in pay-per-click marketing and search engine optimization.
2. Using the above mentioned tools, setup list of keywords against every web page. Think of each page as a separate service and find keywords for each page
3. If your products/services are for some specific geographic location then you must add the country/location in your keyword.
4. If you have a new domain, choose the keywords that don't have higher competition and after sometime you can target the higher competitive keywords . Google Adwords Keyword Tool can help you determine which keywords are most competitive.
5. After using the tool mentioned above you should have 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
6. The next step is to used your keywords in your page contents. If you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Try to use the missing keywords in your contents.
7. Inserting keywords in contents is important but its also very important is to insert the keywords in the below tags.
- Title Tag
- Meta Description Tags
- Headings
- Image Alt text
- Anchor Text/ Navigational Links
Remember If your site changes, so does your keywords. The key to success is to keep monitoring your keywords and make tweaks as necessary.
Hope you will find it very useful.
Good luck!
No comments:
Post a Comment