Clean and SEO friendly URLs make a great difference to rank higher in search engines. Search Engines have shown a preference for static and short URLs. Shorter and cleaner URLs tend to increase user experience as well. Keep in mind the below seo best practices and guidelines for URL's
SEO URL Guidelines
1. Your domain name should have at least 2 of your top keywords.
2. If you provide services in a specific country only, then get a domain of the particular country.
For example www.yourcomain.ca is better than www.yourdomain.com if you just provide services in Canada.
3. URL should contain top 4-5 keywords in your contents.
4. Avoid underscore charters in URL's, instead use hyphens to separate words in URL's.
5. URL should be descriptive and it should give an idea about your page contents. Avoid system DB keys in your URL's. For example www.yourdomain.com/seo-best-practices is better than www.yourdomain.com/34 .
6. URL should have a proper hierarchical structure. It should have the following descending structure
-domain
-type
7. Avoid special characters in URL's. URL identifiers should be made URL friendly.
8. The URL should not have .php, .html, .htm, .aspx or anything related to the underlying technology.
9. URL's should be shorter. The shorter the URL, the easier to copy/paste, read/write and use.
10. URL should be human readable and should not rely on non-user important data (like the post ID).
11. Static URLs are preferred as opposed to long dynamic URLs – as the search engines still have an easier time following static URLs. If URLs are long and dynamic consider using URL re-writing to make the URLs cleaner.
12. URLs should be in lower case throughout.
Hope you will find it very useful.
Good luck!
SEO URL Guidelines
1. Your domain name should have at least 2 of your top keywords.
2. If you provide services in a specific country only, then get a domain of the particular country.
For example www.yourcomain.ca is better than www.yourdomain.com if you just provide services in Canada.
3. URL should contain top 4-5 keywords in your contents.
4. Avoid underscore charters in URL's, instead use hyphens to separate words in URL's.
5. URL should be descriptive and it should give an idea about your page contents. Avoid system DB keys in your URL's. For example www.yourdomain.com/seo-best-practices is better than www.yourdomain.com/34 .
6. URL should have a proper hierarchical structure. It should have the following descending structure
-domain
-type
-category
-title
e.g. www.yourdomain.com/type/category-name/title 7. Avoid special characters in URL's. URL identifiers should be made URL friendly.
8. The URL should not have .php, .html, .htm, .aspx or anything related to the underlying technology.
9. URL's should be shorter. The shorter the URL, the easier to copy/paste, read/write and use.
10. URL should be human readable and should not rely on non-user important data (like the post ID).
11. Static URLs are preferred as opposed to long dynamic URLs – as the search engines still have an easier time following static URLs. If URLs are long and dynamic consider using URL re-writing to make the URLs cleaner.
12. URLs should be in lower case throughout.
Hope you will find it very useful.
Good luck!
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